Aegis Group, the parent of Carat, Isobar and other media agency networks, this morning announced the acquisition of Genesis Media in Canada. Genesis, which has gross assets estimated at $16.2 million,
was founded in 1992 and is one of Canada's leading independent media shops, and bolster's Aegis Media Canada's scale and presence in the market. Genesis, which has a heavy presence in Canada's Western
region, will become part of Aegis burgeoning Vizeum network.