• TopRank , Thursday, October 25, 2007 1:30 PM

TopRank Marketing often conducts reader polls to gauge the pulse of its readership on current issues facing the online marketing community. While some polls barely get 20 responses, others get more than 500 - providing a great read on which regional and vertical-specific topics resonate with the entire search community.

Lee Odden posts the results of the last 14 reader polls, providing an aggregate view of some of the trends. For example, 69% of readers said that both established and new search marketing conferences can all coexist and succeed. Meanwhile 13% of readers said that their employers didn't or couldn't even send them to a single conference per year.

There are polls on keyword research tools, the most popular search newsletters and podcasts, as well as whether readers would take search jobs on a pay for performance model. Scanning through the results list offers a quick view, but Odden also includes a direct link to each poll, where the reader comments provide much more insight into the statistics.

Read the whole story at TopRank »