Newspapers, Mags Up Ad Spend For Online

  • October 29, 2007
A new report from eMarketer says newspapers and magazines will up their ad spend online to $536.8 million in 2007 to promote their print and online brands. That's nearly 29% more than last year. It also says that by 2011, newspapers and magazines will spend $1.3 billion in online advertising to promote their brands.

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