• October 29, 2007

Online ad rep firm Gorilla Nation has launched a new vertical market aggregation of several Web properties targeting kids ages 6-14. GNkids will be led by Kyle Fletcher, as Gorilla's vice president of advertising sales.

GNkids will be anchored by Millsberry.com and Kidzworld.com. Millsberry is an online community and virtual world where kids create their own buddy to participate in playing, reading, shopping and other activities. The site delivers over 3 million unique visitors per month.

Kidzworld, established in 1999, is a secure content-driven knowledge and entertainment social network, which allows kids 9-14 to express themselves through personal profiles, bulletin boards, chat-rooms and the creation of original content.