Dentsu Acquires Attik

  • October 29, 2007
Dentsu America has purchased digital and design shop Attik. The San Francisco-based agency is expected to remain a separate operating unit within the Japanese agency's domestic operations. Perhaps best known for launching Toyota's Scion brand stateside in 2003, Attik was founded in 1986 by Simon Needham and James Sommerville in their hometown of Huddersfield, England. Its other clients include Boost cell phones, ExpressJet, and in the U.K., Coca-Cola and Adidas. Attik's management team is expected to remain in place, and the company will ctinue to be headquartered in San Francisco. Its West Hollywood, Calif. office will move into Dentsu's Santa Monica, Calif. location, and in New York, the agency's operations will be moved to Dentsu's New York office. Dentsu, easily the largest ad agency in Japan--the world's second-largest ad market after the U.S.--has spent a good deal of time rearranging and consolidating its assets this year. -- Gavin O'Malley
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