• October 30, 2007

Online competitive intelligence service Hitwise has launched a new Clickstream report for New and Returning Visitors. This data is invaluable for understanding the percentage of new and repeat traffic a Web site receives, which sources of traffic provide the greatest volumes of each type of visitor, and where new and returning visitors go after visiting a Web site.

Using this data allows marketers to analyze a competitor's audience in terms of new and repeat traffic, and to further understand the strategy and effectiveness of competitive marketing programs. For example, New and Returning Visitors data can help determine whether competitors are more focused on traffic-driving campaigns or retaining existing visitors.