In a cross-media promotion that is sure to get attention,
Bridal Guide magazine and WNBC-TV, New York have created the Valentine’s Day “Race for the Rock.” It will send 50 contestants on a
scavenger hunt through New York City looking for a $10,000 Scott Kay platinum engagement ring. Whoever finds the ring at the end of the five-day hunt will have the opportunity to propose to their
sweetheart live on TV on Valentine’s Day morning.
