Among the launch partners announced on Tuesday are MSNBC, Hearst Magazines' The Daily Green, Conservation International, Environmental Defense, Grist.org, TreeHugger.com and StopGlobalWarming.org.
Among the tools on the new channel are a carbon calculator enabling visitors to determine the amount of carbon dioxide their lifestyle produces, a Green-o-meter to measure how green they are, the Eco-Footprint quiz gauging eco-issue awareness, and an online petition to freeze and reduce carbon dioxide emissions.