Wired's 2007 Best in Show comes a year after Bradley & Montgomery took Best in Show honors at Media's 2006 Creative Media Awards for a business media campaign that adapted electrical outlets in the Indianapolis International Airport into a new business advertising medium for client Chase Commercial Banking.
The other winners in the 2007 Creative Media Awards categories include:
Consumer Magazines: Mullen for Mass Mutual Life
Newspapers: OMD for the Australian Edition of Hasbro's Monopoly
Online Media (Search): Fallon for Sci Fi Channel's "Eureka"
Online Media (Branding): TM Advertising for Texas Tourism
Email: Spark Communications (formerly Starlink) for the American Medical Association
Outdoor/Place-Based Media: McKee Wallwork Cleveland for New Mexico's Tobacco Use Prevention and Control (TUPAC) program
Television: MindShare for Unilever's Dove
Radio: MerryMedia for ABC's "Ugly Betty"
Interactive/Enhanced Television: Campbell-Ewald for the U.S. Navy
Multicultural: Starcom for Procter & Gamble's Always
Branded Content/Product Placement: Coca-Cola Co. for the "The Extreme Diet Coke and Mentos Experiments"
Research/Consumer Insights: MediaVest for Coca-Cola Co.'s Sprite
Media Plan: Goodby, Silverstein & Partners for Anheuser-Busch's Rolling Rock
Communications Channel Plan: Smith Brothers Advertising for Heinz Ketchup
Creative: OMD for Frito-Lay's Doritos