British Airways Selects Open AdStream

  • January 23, 2003
British Airways has designated Real Media’s Open AdStream Central as its global ad serving solution for Additionally, British Airways will be utilizing Real Media’s Traffic Services for its campaign management needs. "We evaluated our options and were happy to go with Real Media because of their extensive knowledge of online media technology that allows for sophisticated targeting of audience segments on behalf of our business partners," said Chris Davies, Managing Editor of "Additionally Real Media's turn key solution where traffic services and advertising delivery are bundled allows us one point of contact for all of our advertising management needs."
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