British Airways has designated Real Media’s Open AdStream Central as its global ad serving solution for www.ba.com. Additionally, British Airways will be utilizing Real Media’s Traffic Services for
its campaign management needs. "We evaluated our options and were happy to go with Real Media because of their extensive knowledge of online media technology that allows for sophisticated targeting of
audience segments on behalf of our business partners," said Chris Davies, Managing Editor of BA.com. "Additionally Real Media's turn key solution where traffic services and advertising delivery are
bundled allows us one point of contact for all of our advertising management needs."