The ads, featuring Michelin Man and the meters, will be projected at 7 p.m. local time on the façade of the Park Inn Hotel in Berlin; on the Nasdaq and Reuters boards in Times Square, New York City; in the Port de Suffren at the foot of the Eiffel Tower in Paris; and on the City Group Mansion tower, across from the Bund, in Shanghai.
The company is touting its tires as energy-saving technology that reduces fuel consumption. In the signs, the company will say its tires have saved an estimated 2.38 billion gallons of gasoline, resulting in a reduction of CO2 emissions of 25 million tons--the equivalent of the amount absorbed by 880 million trees in one year. Details are also at michelin-green-meter.com.
--Karl Greenberg
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