• January 24, 2003

Home & Garden Television is placing added emphasis on consumer marketing with the selection of Donner as the channel’s agency of record. The announcement follows an extensive review of the account conducted with consultant AAR Partners of New York, said Michael Boyd, VP/marketing for HGTV. "With HGTV now in more than 80 million homes, our marketing challenges have changed," Boyd said. "Certainly, we've built a large and loyal audience -- now we must communicate the energy, variety and breadth of HGTV programming and HGTV.com content to attract more viewers and users. We feel that Doner is a smart strategic partner that will help us meet that challenge." Doner will provide support to the brand through comprehensive advertising and marketing programs. The account will be serviced out of the agency's Detroit headquarters with first work expected in spring 2003. It’s the largest independent advertising agency in the country, with headquarters in Detroit.