• by Karl Greenberg , November 5, 2007

Infiniti has signed a deal with Bloomingdale's as part of its effort to market its new luxury crossover, the Infiniti EX, which goes on sale in December.

The Infiniti vehicle will be featured in four Bloomingdale's stores during the high-traffic holiday season. The car will also be touted in Bloomie's national advertising and circulars. And Infiniti will be title sponsor of its fantasy window installations.

The deal gives Infiniti brand placement in Bloomingdale's stores, windows, advertising, catalogs, counter cards, package inserts, credit card mailings, and on the store's Web site during the holiday season.

Bloomingdale's window unveiling is a New York City tradition--and this year, alongside the Infiniti EX, will feature a performance by an internationally renowned recording artist as well as other family-focused entertainment.

"Infiniti is a wonderful partner for Bloomingdale's," said Anne Keating, Bloomingdale's senior vice president/public relations. "Our two customers complement each other beautifully in areas of personal taste and style, whether it's how they wardrobe themselves, their homes or their driveways."

"The all-new Infiniti EX, with its luxurious styling and chic design, really speaks to the Bloomingdale's shopper--someone who is bold and fashion-forward," says Ben Poore, vice president/Infiniti marketing communications. "Being able to celebrate the holidays with Bloomingdale's allows Infiniti to connect on an even deeper level with the thousands who participate in and share memories of the most highly anticipated holiday window display in New York City."