Pharmas Launch Constipation Drug Campaign

  • November 7, 2007
Takeda Pharmaceuticals North America and Sucampo Pharmaceuticals are launching their first-ever direct-to-consumer advertising campaign for Amitiza, which treats chronic constipation in adults.

The effort, targeted at women 40 and over, will appear in various print and broadcast outlets. The effort is themed, "Move to Amitiza," playing off research showing that people with chronic constipation believe the condition slows them down, according to Aimee Berner, marketing director for gastroenterology at Takeda.

--Aaron Baar

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