• TopRank , Tuesday, November 6, 2007 2:30 PM

With all the focus on social media optimization, mobile search and blended results, newcomers to the search space may have trouble deciphering which features of their site should take precedence when it comes to optimization.

For site owners going it alone, recently hired in-house search staff, or even experienced search marketers gearing up for the holiday rush, Lee Odden provides an exhaustive list of SEO basics, from developing a solid "content creation plan," to using hyphens in file names as opposed to underscores, as well as avoiding "link churn."

Odden's post covers granular, daily tactics and the overall search strategy -- as well as a list of seven things to avoid, like using JavaScript for navigation links and temporary (302) URL redirects.

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