• John Battelle , Wednesday, November 7, 2007 1:30 PM

John Battelle has admittedly been busy with his Federated Media Publishing duties -- and notes that he hasn't had time to blog about all the new search companies and services that continue to innovate in the space - except this one. It's a new discovery engine called "All About Steak" and is pegged as "a website devoted to helping people quickly access relevant information about steak and beef products." Naturally the recipes and tips are flanked by steak and beef display ads - with contextual links sure to follow.

The engine is powered by a company called RawSugar (a division of Suggestica) --and what makes it different from core search is the "discovery" part. According to Rajesh Setty, president of Suggestica, if users refines their search for "flank steak," the suggestion column on the left offers multiple add-ons like "asparagus" or "pineapple juice" that the user may not have known about. "Search engines cannot do this (well)," said Setty. "Only discovery engines can."

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