Convenience Stores Sign Deal With Nielsen

  • November 8, 2007
Eight convenience retailers, including Circle K, Cumberland Farms, Murphy USA, Valero and Wilson Farms, have signed agreements with the Nielsen Co. to have it provide weekly data and sales insights for their corporate stores, allowing manufacturers to analyze granular insights and implement plans at the store level.

The retailers will use Nielsen's Convenience Track® product, which offers the most representative and trendable convenience channel read in the marketplace with appropriate representation of chains, franchises and independents, and more than two years of history, per Nielsen.

--Nina M. Lentini

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