The mobile platform is built on the same tech protocol as Ad-Click's other marketing tools (including a campaign hosting and management system, and an ad exchange) so that advertisers
have no problem integrating mobile campaigns into their digital media mix.
According to Jonathan Burke, Ads-Click's vice president of business development, North America, the company saw that publishers liked to work with one ad network and one account interface for all of their needs, "so we launched mobile as just another channel for publishers to start gaining revenue."