- eMarketer , Thursday, November 8, 2007 1:45 PM
All the buzz about Google's branded Gphone seemed a bit anti-climactic when the search giant revealed that it had been working on Android, an open-source mobile operating system. But Google doesn't
need to be a hardware manufacturer to achieve its mobile goals (and apparently, not even a mobile software developer, because the company bought Android as a start-up in July). According to eMarketer,
the search giant's mobile ambitions are driven by the fact that "Google cannot grow fast enough relying solely on the PC-driven Internet."
EMarketer uses local and search
advertising spending data to outline why Google is steadily making mobile inroads, and how the giant plans to use mobile search, maps and other apps to tap local businesses that may not even have a
true online presence.
Read the whole story at eMarketer »
