• Distilled , Friday, November 9, 2007 12:45 PM

Tom Critchlow provides a detailed road map for SEOs and site owners seeking to pump up the amount of appealing, high-quality content on their site -- and have a bunch of other contributors do it.

Critchlow's User-Generated Linkbait (UGL) strategy is rooted in social media, and starts with finding and contributing to a relatively popular forum in your niche. Once you've gained some credibility, post a forum topic that interests you and watch the discussion that unfolds. Wait for the thread to die down a bit, then compile all the best comments and come up with an article for your site. In about 10 steps, you've come up with a compelling piece of content that has been seeded by a number of enthusiastic (and hopefully knowledgeable) voices in your niche (also known as UGL).

The piece dives into a description of how the strategy might work for a music-oriented site, as well as some key points to consider before and during the UGL creation process.

Read the whole story at Distilled »