P&G Fem Care Brands Help African Girls

  • November 13, 2007
Procter & Gamble brands Always and Tampax are part of an awareness building and fund-raising initiative to allow girls in sub-Saharan Africa to stay in school during their menstrual periods.

Research shows they miss as much as four days of school each month because of a lack of protection and other resources to manage their periods.

Tampax and Always will launch a dedicated advertising, in-store and online campaign in the U.S. and Canada beginning this fall 2007.

--Nina M. Lentini

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