Visa Taps Lucio As 1st Global CMO

  • November 13, 2007
Visa International has tapped Pepsi veteran Antonio Lucio as its first global chief marketing officer, according to Advertising Age.

Lucio, a PepsiCo executive since 1995, was most recently chief innovation and health and wellness officer, the publication reported late Monday. At Visa, he will report to President Hans Morris. His previous marketing experience includes stints at Kraft, RJR and P&G.

--Nina M. Lentini

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