The commercial jet will touch down in Boston, Kansas City, San Francisco, Washington, D.C./Richmond, Va., and San Diego over the next six months, spreading the company's message about its new Rewards Money Market account.
"Many consumers think that a product that rewards you for saving sounds too good to be true," said Pam Girardo, spokesperson for Capital One Direct Banking, in a statement. "So we decided to drive home the message in a visual way. If customers think they'll earn rewards for saving money 'when pigs fly,' then we'll put pigs in flight. We think that consumers across the country will get the message loud and clear when they see flying pigs--smart saving strategies really can take you places."
The inaugural flying pig flight departed Tuesday from Port Columbus International Airport in Columbus, Ohio. More than 100 passengers and airline employees--sporting piggy snouts and hats--were hamming it up on the tarmac atop a VIP pink piggy carpet to board the plane.
The Capital One flying pig plane features six giant flying pig illustrations, adorned with bomber jackets, scarves and aviator goggles. Each of the pigs is approximately 10 feet high, with a wingspan of 13 feet.
Last week, Capital One reported an increase in loan charge-offs and delinquencies in October--a sign the credit card giant is feeling the effects of the housing slump. It said the rate of net charge-offs was 3.28% last month, on a managed basis. That's up from an average 2.86% rate during the third quarter.