Dairy Queen Intros First Gift Card Promo

  • November 15, 2007
Dairy Queen is commencing its first gift card promotion. The holiday promo, called Share DQ Joy, centers on the ShareDQJoy.com, a social-networking site for consumers to view DQ video clips starring an eccentric elderly woman who must have one DQ Blizzard per day.

Visitors to the site, which touts the DQ gift card - and where to get it - can forward video clips of "Joy," an 80-something matriarch who divulges her Blizzard-a-day habit while uncovering accumulated boxes and boxes of holiday decorations and collectables, and her love for warm sweaters, her cats, the holidays, her family, and Blizzards of the DQ variety.

Consumers can send videos of Joy dancing with St. Nick, conducting cats, reciting Holiday songs, with messages to others.

--Karl Greenberg



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