Greg Farrar New Prez, Nielsen Business Media

  • November 19, 2007
The Nielsen Company named Greg Farrar president of Nielsen Business Media. Farrar was most recently chief operating officer, Nielsen Business Media, and has been leading the division since the unexpected death of CEO Robert L. Krakoff. He will continue to report directly to David Calhoun, chairman and CEO for The Nielsen Company. --Amy Corr

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