You don't often see something produced for the Web wind up on TV; "Quarterlife" is among
the first scripted shows to cross that digital divide. However, it was always a possibility that "Quarterlife" would make it to network TV, as NBC was one of the project's initial backers as a
minority investor. Zwick and Hereskovitz still retain creative control and ownership of the show.
The timing of the announcement is interesting, given the Writer's Guild of America strike. Zwick and Herskovitz are guild members, and so are their writers. Apparently, they've been striking, which makes today's announcement sound a little odd. Even so, the creators say they'll be able to make a separate agreement with the Guild that would allow his team to keep writing, because "Quarterlife" is primarily a made-for-Internet venture. On the other hand, the program's crossover success shows that media companies can turn to Web-produced programming while the strike continues.