• by Tanya Gazdik , November 20, 2007

BiggerBoat.com has launched what the company claims is the first interactive vertical advertising network exclusively focused on tapping the entertainment genre to help advertisers reach and engage their target audiences.

The BiggerBoat Entertainment Advertising Network reaches over 15 million monthly unique users across a network of leading entertainment Web sites. Marina Del Rey, Calif.-based BiggerBoat will use its proprietary AdMatch targeting platform to automatically place an advertisement next to and within the movies, music, TV shows, video games, and celebrities that best resonate with the brand's image.

"We can target fans of a particular musician or film star or target by an entire genre such as classical music," says Adam Lilling. "We can even reach those who have played or downloaded a certain song."

At the core of AdMatch is a sophisticated entertainment recommendation engine that combines advanced algorithms with an expansive database of over 13 million entertainment properties, Lilling says. Coupled with detailed demographic and psychographic profiles, AdMatch automatically extends the reach of campaigns while preserving targeting accuracy.

The BiggerBoat Entertainment Advertising Network uses a proprietary index of entertainment information coupled with the users' entertainment choices to help brands reach their target audience, and best prospects. The rich media result enhances each brand's positioning with 15 million (and growing) users as they seek out specific albums, movies, artists, actors, and other entertainment across a network of leading Web sites.

The BiggerBoat Entertainment Advertising Network reaches over 15 million entertainment enthusiasts through partnerships with leading entertainment media Web sites, major radio station Web sites, music and movie communities, and other key entertainment and lifestyle destinations.

One of the company's core offerings is a rich media content ad designed for entertainment marketers that also provides unique opportunities for brand sponsorship and traditional promotion activation. Designed for maximum engagement, these ad units are flexible and can deliver short-form audio and video content along with direct response opportunities.

For example, both new and classic music marketed through the unit includes song previews or music videos, information about the release, and comparison-shopping information for physical and digital formats from the Internet's leading retailers. BiggerBoat's movie content ads give users trailers, exclusives and behind-the-scenes clips, information about the release, links to buy tickets in their area (theatrical releases) and comparison-shopping information for physical and digital formats from the Internet's leading retailers.