• Adweek, Tuesday, November 20, 2007 11:33 AM

Visa has cut its global media review to two shops already on its roster, with OMD and Mediaedge:cia besting Aegis and incumbent Starcom MediaVest Group to make the final round, insiders say. The credit card brand's global media spending is about $650 million, with $440 million in the U.S. last year, according to Nielsen Monitor-Plus.

When Visa talked about the review last summer, it said it wanted to consolidate global media planning and buying chores at a single agency or holding company. One person familiar with the review says it is now "down to the numbers," i.e. the financial terms the contenders would be willing to accept to get the account.

Creative is not moving and remains "regional and locally focused." EMM Group, a marketing management firm in London, is guiding the review process.

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