Mag Bag: 'Fortune' Gets Makeover

Fortune Gets New Look in December

Fortune is getting a makeover, giving it a new "look and style" beginning with its Dec. 10 issue, the publisher announced this week. In terms of content, the highlights of the revamped magazine will include four expanded editorial areas: technology, management, investing and luxury. The technology section will include reporting from a newly established Silicon Valley bureau. There will be more front-of-book coverage, as well as more long-form business journalism and in-depth photojournalism essays.


In format, it will get a new reader-friendly table of contents, and the entire magazine will be organized for color-coded editorial navigation. Online references will be highlighted in a bid to drive traffic to the online site and its partners at

Along with the magazine makeover, Fortune will begin contributing more content to, including breaking and daily news, broadcast-quality video, a news aggregator called Daily Brief, and four technology blogs.



Also this week, Time Inc.'s Fortune|Money Group announced the appointment of three new executives--Mary Gallatin, Susie Bidel, and Yodit Teklemariam--as marketing directors for Fortune, Money and Fortune Small Business magazines, respectively. The appointments are part of an ongoing reorganization of Time Inc.'s ailing business division by Vivek Shah, who was promoted to president of the division in June of this year.

Charlie Koones Leaves Variety

Variety's President and Publisher Charlie Koones plans to leave the title and Reed Business Entertainment Group at the beginning of March. His role will be filled by Neil Stiles, now the division managing director for Reed in Great Britain.

WSJ Plans Global Pursuits

The Wall Street Journal is expanding the distribution of Pursuits, a weekly magazine scheduled to debut in September, to include markets in Europe and Asia. This will bring the total distribution to 960,000: 800,000 in the U.S. and another 80,000 as a tally for both the European and Asian editions.

Scientific American Revamps Web Site

To complement the recent redesign of the print publication, Scientific American has also redesigned its Web site. Aiming to appeal to a broader, more Internet-savvy audience, the site now includes user-generated content like article comments and profiles, more multimedia like daily videos, podcasts and slide shows, and licensed content from other publishers. The site also includes a new feature called "Clash," where experts debate controversial science-related issues in an online forum. For advertisers, the Web site now offers more integrated ad units and sponsorship opportunities.

Amex Folds Travel + Leisure Family

Travel + Leisure Family will cease to publish as a stand-alone publication in spring 2008. Future editions will be folded into the main Travel + Leisure title. The quarterly spinoff was first published in June 2006.

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