NBC.com Enlists iVillage.com To Promote 'Loser' Series

  • November 30, 2007
Exercising a bit of synergy, NBC.com is getting some help from iVillage.com this winter to cross-promote its self-help reality series "The Biggest Loser."

The sites will jointly encourage viewers to "Just say no" to holiday food binges through a new "The More You No" section, including tips from trainer Jillian Michaels and show nutritionist/chef Cheryl Forberg, RD.

Viewers will also find lighter recipes for traditional high-calorie holiday favorites, techniques to cut down on holiday overeating, smart suggestions for enjoying holiday treats, and strategies to stay fit during the colder months.

--Gavin O'Malley

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