Southern Company, the Official Energy Company of the PGA TOUR and one of the largest generators of electricity in the country, is launching two new 30-second television ads featuring PGA TOUR players
from the Southeast and their wives. The spots will run during the PGA TOUR season from March until October. The first ad, featuring PGA TOUR player Billy Andrade and his wife Jody, will begin airing
this Saturday, March 9, in 18 cities across the Southeast region during the Honda Classic golf tournament. The second spot, featuring PGA TOUR player Stewart Cink and his wife Lisa, will air starting
Saturday, March 23 on NBC, during the network coverage of THE PLAYERS Championship. The campaign was developed and produced by Southern Company's advertising agency, Fitzgerald+CO of Atlanta, which
previously produced a Southern Company commercial with SENIOR PGA TOUR player, Joe Inman. The ads were created to promote Southern Company's business strategy of planning for the region's future
energy needs. These ads represent Southern Company's effort to stand out from the look of traditional golf commercials.
