EyeWonder Inc., creator of instant streaming video technologies for Internet and wireless devices, has enabled its EYERIS technology to support instant streaming video into pop-up and pop-under online
ad units. Diet Coke is the first major advertiser to use the new technology with pop-ups running on a number of sites including NYTimes.com, Tvguide.com, Sony.com, Real.com, and parts of AOL.
EyeWonder's technology is not limited by file size, nor pre-caching so that video spots can be as long as advertisers want. The ads also have a higher quality picture and sound than pre-cached units
(especially for broadband users).
