Hasbro Hires Licht For Global Marketing Partnerships

  • December 7, 2007
Hasbro has hired Lisa Licht, most recently the EVP/global marketing partnerships for Twentieth Century Fox, for the newly created position of General Manager, Entertainment & Licensing. She will be based in Los Angeles.

The Pawtucket, R.I.-based company has been involved in cross-branded entertainment ventures of late with Disney's Hannah Montana and "High School Musical" properties, and with Burger King, for its iDog toy.

Prior to joining Twentieth Century Fox, Licht was VP/marketing at Mattel, where she managed the worldwide Barbie doll line.

--Karl Greenberg

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