On March 19th, Espotting Media, Europe's pay-per-click search network, will unveil the new
Espotting website. One of the new features will be their Auto-Bid
Management Tool, which enables Espotting advertisers to increase both the effectiveness and efficiency of their advertising campaigns. The Auto-Bid Management Tool continually manages and optimizes
advertisers' bids. Advertisers choose the desired position for their listings (choice of Top 5), cap the bid price and decide the frequency of how often the bids should be set in that position. Their
bids will then automatically be optimized at the chosen position at the time they have specified until the cap is reached. Advertisers' bid price are set to ensure that they are charged the lowest
cost-per-click to maintain their desired position.
