Mike Drexler will join Optimedia USA on April 1 as Chief Executive Officer. Drexler, currently Executive Vice President of the New York office of Mediasmith Inc., replaces Gene DeWitt, who will leave
Optimedia at the end of March. Prior to joining Mediasmith in 2000, Drexler was Executive Vice President, Media Director of FCB Worldwide and a member of the agency's Board of Directors.
