Traffic to SportsLine.com jumped 36% to more than 1.4 million surfers, as compared to 1.1 million surfers the week prior. SportingNews.com attracted 440,000 visitors, posting a 21% increase while ESPN grew 11% to nearly 3.4 million visitors. Fansonly.com jumped nine percent to 555,000 surfers while CNNsi grew 3% to 2.6 million surfers. FinalFour.net, the official site of the NCAA Final Four Tournament, drew 198,000 surfers this past week.
"With live game audio and real-time scoring updates, the Web is a go-to media destination for sports fans looking for the latest stats on their alma mater and favorite teams," said Jarvis Mak, senior Internet media analyst at NetRatings. "Fans turn to the Web to obtain printable brackets for March Madness and select their team picks. Sports sites are a great companion to television, enhancing the experience of fans."