Become a free MediaPost member now to read this article
Unlimited articles every day
Keep up-to-date with media, marketing and advertising news
Invitations to exclusive industry events and research
Subscribe to Marketing Daily
Bands Compete In Mountain Dew Effort
December 13, 2007
Three bands will compete in the Dew Circuit Breakout finale on Saturday at 6 p.m. on MTV2, sponsored by Pepsi's Mountain Dew brand.
The bands, determined by online viewer voting, are San
Diego's The Material, Seattle's The Myriad and Santa Barbara, Calif.'s Them Terribles. This is the fourth year that the brand has sponsored the national exposure of bands.