The first challenge generated more than 4,000 qualified entries and 5.2 million online views. Like the last contest, the lucky winner will receive $57,000 and at least 30 seconds of fame when the commercial airs on national television.
Consumers can uncap their creativity and the many ways they top their favorite foods with Heinz Ketchup by first submitting their 30-second TV commercials on YouTube and then registering their submission on TopThisTV.com between now and March 14.
A panel of judges will narrow down the entries to 10 semifinalists, which will be revealed on TopThisTV.com in April, when consumers will have a chance to vote online for their favorite spot. In addition, four runner-up ads will air on national TV, and the creators each will receive $5,700.
--Nina M. Lentini