• December 19, 2007

The United Auto Workers is launching an ad campaign in five Midwest and southeast markets.

The ads will also appear on a new, interactive Web site, IAmtheUAW.org, which invites UAW members, family members, friends and supporters to submit their own stories, photos, podcasts and videos.

The ads feature UAW members discussing workplace safety; toy safety and fair trade standards; and the need for higher workplace standards in the global economy. The Web site will accompany a broadcast and cable TV advertising campaign, will feature audio, photo and video-sharing technology.

The broadcast and cable television campaign will begin airing this week in Detroit, Indianapolis, Jackson, Miss., Louisville, Ky., and Nashville, Tenn.

--Karl Greenberg