• December 19, 2007

The Wm. Wrigley Jr. Co. has tapped Ryan Partnership as an additional consumer promotions agency for creative event marketing and promotional support for the company's brands in the U.S.

Ryan Partnership joins incumbent GMR Marketing. The decision comes after a comprehensive agency review by Wrigley to determine its optimum U.S. consumer promotions agency resource structure.

The company says that, henceforth, GMR's primary responsibility will be to conduct consumer promotions for Doublemint, Big Red, Juicy Fruit, Winterfresh and Wrigley's Spearmint.

Ryan Partnership will handle Wrigley's other brands, including Orbit, Extra, Eclipse and Altoids.

--Karl Greenberg