Carat keeps the U.S. account, with spend of about $66 million, according to TNS Media Intelligence, while Aegis Media will handle it in seven major European markets, China, the Philippines and Canada.
"This win reflects yet another vote of confidence in our integrated structure and vision," said Sarah Fay, CEO of Carat and Isobar U.S.
"The spirits sector requires media innovation, and we will continue to draw on all of our areas of specialization to create impact and increased brand equity for Pernod Ricard." Among Pernod's brands are Stolichnaya vodka, Chivas Regal and Wild Turkey.
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