Big Brand Names Offer Post-Holiday 'Gifts'

If Santa didn't bring the ultimate gift this holiday season, there are still several chances to enter and win promotions from Kellogg, Subway, Motorola, and American Airlines through

Firebrand is an online, mobile and late-night show on the Ion Network that showcases commercials from "the coolest brands" and recently launched, backed by Microsoft and NBC Universal. Alongside the commercials, the site promotes a treasure-trove of contests, promotions and sweepstakes, from a Microsoft Xbox 360 game console to a trip for two on American Airlines as well as Super Bowl XLII tickets.

Kellogg has been highlighting a daily sweepstakes introduced in October that runs through Friday. Each day, a winner gets a Microsoft Xbox 360 game console. During the promotion, Kellogg asks consumers to complete the online registration and entry form at

The company says registration is free, but participants need a UPC from one of its products, such as Cheez-It crackers, Keebler Deluxe Chocolate Chip cookies, Rice Krispies Treats or Famous Amos cookies.



Subway also chose to give away daily prizes through a link on Firebrand that takes consumers to a microsite. The Quahog Triangle trivia game tests consumers' smarts with a list of four questions. It provides a chance to win more than $100,000 in cash and prizes, instantly.

Prizes range from a $5 Subway gift card or "Family Guy" Vol. 5 DVD set to $7,500 in cash or two roundtrip tickets for travel on American Airlines.

Motorola wants to find the consumers who have what it takes to make it to Super Bowl XLII. The cell phone handset maker plans to give away a five-day, four-night trip to watch the Super Bowl in person. Among the other prizes being given away are 1,000 Razr2 cellular phones, 1,000 Sony PlayStation 2 compatible headphones and 1,000 Microsoft Xbox compatible headphones. The sweepstakes began on Oct. 8 and ends on Monday.

American Airlines' window shopping promotion gives consumers a chance to win the Pilot Simulator Experience; Membership, Money and Half-A-Million Miles; or The Ultimate Island Escape. It also expires Monday. Entry is free, but consumers are asked to give up a friend's name and e-mail address. The whimsical site features window displays.

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