Mercedes-Benz: The Handbag

  • October 29, 2002
Luxury car maker Mercedes-Benz is including fashion items as part of its 2003 branding campaign. The Collection personal accessory line for Fall features for the first time exclusive weekend wear created by couture designer Anne Bowen. "Fashion and personal style have been hallmarks of the Mercedes-Benz brand throughout its history. Our goal is to offer our customers stunning style for all Mercedes-Benz products," said Dave Schembri, vice president of marketing for MBUSA. "Beyond offering tailored personal and automotive accessories for our individual model lines, we're also acknowledging that there's an enormous amount of aspiration for the Mercedes-Benz brand that can be displayed through our many non-automotive products." The Anne Bowen Exclusively for Mercedes-Benz limited edition travel collection ($400) includes a weekend tote, cosmetic case and purse fashioned out of lush vicuna cashmere and exquisite pebbled chocolate leather – “a perfect match with the luxurious super-soft silk/cashmere blend running suit set ($300) complete with shell, jacket and pant."
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