• January 3, 2008

Chicago-based sponsorship, experiential and promotions agency Engage Marketing and Los Angeles-based entertainment marketing agency UPP have announced a strategic alliance.

UPP Entertainment Marketing, founded in 1978, specializes in product placement, branded integration and game shows, lifestyle marketing and PR and event planning. UPP has helped place products in film and television and mainstream media for a variety of clients, including Nintendo, The North Face, Waste Management, Motorola and multiple other Fortune 500 brands.

Engage Marketing was founded in 2006 by Relay veteran Kevin Adler. The agency specializes in creating consumer engagement through the development and implementation of sponsorship, experiential and promotions strategies. Engage Marketing is the sponsorship agency of record for Crocs, and has also counted Wilson Golf, Hooked on Phonics and Shea Homes among the brands it has served in the agency's 15-month history.

--Nina M. Lentini