DoubleClick this morning said it has received an important industry stamp of approval--Media Rating Council accreditation--for both its DoubleClick Advertising Exchange impressions and the DoubleClick
In-stream broadband video measurement system. DoubleClick said that both accreditations mark industry firsts, and that accreditation for its existing impression counting system for DART for Publishers
and DART for Advertisers has been renewed by the MRC. DoubleClick is poised to be acquired by Google, pending regulatory approval. The MRC has separately been evaluating accreditation of Google's
systems.
