• SEM Geek , Monday, January 7, 2008 4 PM

How much more effectively could you run your paid search campaigns if there were a universal campaign management platform for AdWords, Yahoo Search Marketing and MSN's adCenter?

Greg Meyers poses that question with this piece, and also serves up three reasons why having one such platform would make the lives of search marketers that much easier. On the efficiency front, a universal ad editing platform would streamline the process of routine (daily, weekly and monthly) keyword and ad copy changes, and it would also simplify the process of porting complex campaign structures from one PPC engine to the next.

Lastly, Meyers says that a universal PPC management platform would help search marketers develop better strategies--from the ability to launch new, time-sensitive campaigns on the fly, test them across all three engines, and then tweak them in real time for optimal performance.

Read the whole story at SEM Geek »