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A Dozen Ways To Craft SEO-Friendly Copy

Many site owners do an annual revamp in January, and while freshening up the look and feel of a site is necessary, Jennifer Norene advises Webmasters not to forget to tweak the copy as well. With this post she provides 12 basic rules of thumb for crafting SEO-friendly copy, including the cornerstone of developing a keyword strategy.

After choosing two to three paid or organic keywords for each page, try to integrate them into key paragraph headers and some body copy. See how the page ranks for those terms for a predetermined amount of time, change it, and then test again.

In addition to keyword strategy, Norene advises Webmasters to write marketing copy--not just straight facts-as, no matter what the specific conversion metric is, you'll need to persuade visitors to attain it. Try to organize copy into small chunks so readers can scan the page for tidbits that interest them, and include links to relevant paragraphs, if possible.

Read the whole story at JunctionGen »

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