T-Mobile And Current TV Partner For Promotion

  • January 9, 2008
T-Mobile and Current TV are partnering again to challenge viewers of the cable TV network to come up with ads promoting the wireless carrier's Sidekick smartphone.

The companies previously teamed up on a contest to solicit viewer-created ads promoting T-Mobiles's "Fav 5" campaign. Video Ads were sent in online and winning submissions later aired on CurrentTV. Viewers will be paid $1,000 if their video is broadcast on the channel.

The latest competition is focused on the new Sidekick LX device, and closes on Feb. 25, 2008.

--Mark Walsh

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