• by Wayne Friedman , January 9, 2008

Santa Monica, Calif.-based media agency RPA is restructuring its ever-growing integrated TV and digital video marketing plans by establishing the RPA Media Communications group.

Heading up all video media buying investment under one roof will be Cathleen Campe, senior vice president and director of local media and direct response, who is now senior vice president and director of media communications, broadcast & video investment.

The new Broadcast & Video Investment group will oversee all national and local video buys, regardless of the medium. Campe will continue to report to Chuck Bachrach, executive vice president of RPA, who is leading the RPA Media Communications group.

Says Bachrach in a release: "Recognizing the future of the media marketplace, RPA creates meaningful and influential connections, and unites all consumer-engagement communication tools."

Other RPA executives also shift gears.

Coby Low, senior vice president and director of media resources, becomes senior vice president and director of media communications, planning & research. Steve Vye, senior vice president and director of media planning, is now senior vice president and director of media communications, planning & new business. In RPA's Atlanta office, Lisa Pilger, vice president and associate director of local media, becomes vice president and director of local media.

RPA says it has more than $1 billion in billings, with accounts including Acura, Honda and La-Z-Boy.