With SEO, Obama's site scores low marks for having an opening splash page--as this "sign up" screen can deter users who just want campaign info and don't realize that they don't have to give up
any of their own data to access it. Evans advises Obama's Web team to scrap the splash page and give users direct access to the main site, which fares better when it comes to images, as most of them
have alt text. Overall, the site gets a B.
For social media, Obama's team gets an A-. He has multiple social media profiles and constantly keeps them updated, and offers ample space
on the site for inclusion of Flickr and YouTube multimedia.
And for PPC, BarackObama.com scores a B+. Obama's paid search team has purchased ads across the big four engines for his first and last name--and he's seemingly the only candidate to have done so. Still, Obama hasn't snagged any ads for generic terms like "Democrat candidate" or "Presidential candidate," and Evans thinks he's missing out on an opportunity here.